Buffalo Solar Solutions
A young, small local business needed their website to work as hard at digital marketing as they did at improving the lives of their customers. Their existing site had a professional look and feel, but they felt that their content was not satisfying their potential customers, particularly when it came to educating them about solar power. Most importantly, it didn’t seem to be doing anything for them in terms of generating leads.
Responsibilities: Planning and strategy, research, user experience, information architecture, sitemap, content strategy, copywriting and editing, design, development, ongoing maintenance, marketing consulting, additional collateral production.