Cat Resource Center
It had been live for a number of years, and it was in desperate need of a refresh. The website had separate desktop and mobile versions, neither of which were responsive. Important conversion subpages were cluttered with the unstrategic addition of more and more content, and even more educational content had been flagged for inclusion. And though it was not originally designed for this purpose, it had been a fairly successful lead generator—but the client wanted it to drive even more leads.
Responsibilities: Planning and strategy, research, user experience, information architecture, sitemap, content strategy, wireframes, user testing, design collaboration, ongoing analytics.