Elderwood Senior Care
The company had evolved beyond its website—and it was time to play catch-up. With a consistent expansion of services and locations, certain elements of the original functionality would no longer properly support the site’s growing infrastructure. A number of client-driven requests had also slowly brought the site out of alignment with best practices. And with better content engagement and lead generation a client priority, a long-lasting solution was needed to avoid future rebuilds.
Responsibilities: Planning and strategy, research, user experience, content strategy, design and design collaboration, front-end development collaboration, ongoing analytics.