Just Buffalo Literary Center
The road ahead for this website was, ironically, the road behind it. Just Buffalo was about to celebrate its 40th year, and they wanted to redesign their website in coordination with other celebratory marketing efforts. The biggest asks included: e-commerce capability with an onsite shopping cart for ticket sales and donations; a unique and stylish event calendar; and a comprehensive timeline that would not only highlight the organization’s history over the last four decades, but serve as a continuing archive for the future.
Responsibilities: Planning and strategy, research, user experience, information architecture, sitemap, content strategy, copywriting and editing, design, development, ongoing analytics and maintenance, further evolution.